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THIS IS
A GENERALIST
DESIGNER
DOING
Hey, I'm Valentine — I develop many types of design projects through my strong dedication to system thinking, conceptual ideation, collaboration and quirky experimentation.
I'm a generalist designer with 5+ years experience developing multidisciplinary design projects, having as design craft pillars Service, Product, Branding and Visual Design.
As an independent designer, or trough companies like banco BV, BRQ, Jüssi - WPP, Design Ativista and projects for Tecnogera and RedBull, I've been commitmeted to colaborate indentifing business opportunities with stakeholders to develop human centered solutions that.
From research and design strategy to rapid prototyping and implementation, I'm able to think on a systemic level and mix approaches, adding sauce to design craft with a gowth mindset.
Services
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Descrição do item
Site traffic
+5m
Bridging the gaps of the convetion funnel with a friendly Product Page
Tecnogera is a company that provides crucial energy supply service for big events and industries. I helped them to optimize UX and reduce breaks on their sale track
+24,8%
In contracts
User engagement
+16.4%
+5m
of costumers
+58%
Increase in satisfaction
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Come up with a design solution and a strategy to simplify conversion and amplify user value.
Role: Strategy, Research and UX/UI
Company: Tecnogera and Páprica
Duration: 2 months -
I led activities and deliverables in three phases:
Discovery: Market Analysis, Heuristic Analysis, User Research and Stakeholders Interviews
Ideation: Brainstorming, Workshop Facilitation, Download Findings, Development and Strategy
Design: Collaborative Iteration, User flows, Wifreframes and High Fidelity Prototypes
BVx Innovation Hub — Transforming the future of financial services
BVx is the innovation hub of the 6th largest bank in Brazil, focused on digital transformation and financial innovation. I collaborated with a team to scale design and make a mark.
30%
70m
In 12 months
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Refine BVx's strategic position in the brand's architecture and develop the product experience.
Role: Strategy, Research and Service
Company: banco BV and BRQ
Duration: 8 months -
I tackled this project in two main phases
Discovery: Market Analysis, User Research, Stakeholders Interviews
Ideation: Brainstorming, Workshop Facilitation, Development, Craft
The power of conection at Design Ativista
In the third sector, DesignAtivista ia a powerful voice advocating for the social and political use of design.
When developing Coluna DA, I Iearned how valuable it is to let people have voice.
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Building experience with service and dedication to a cause to improve results and get closer to users.
Role: Strategy, Research , Branding and Service
Company: Design Ativista
Duration: 3 months -
I collaborated with the team in these phases
Discovery: Market Analysis, Business Diagnosis, User Research and Stakeholders Interviews
Ideation: Brainstorming, Workshop Facilitation, Download Findings, Development and Strategy
Design: Collaborative Iteration, User flows, Wifreframes and High Fidelity Prototypes, Testing
of costumers
+1k users
Satisfation
A glow up through accessbility — banco BV new
After the digitalization proccess in 2019, and brand move to banco BV, the day to day work pointed us that more than the bank's visuals were misaligned to the BV's new business structure.
+58%
Increase in satisfaction
-
Come up with a design solution and a strategy to simplify conversion and amplify user value.
Role: Strategy, Research and UX/UI
Company: Tecnogera and Páprica
Duration: 2 months -
I led activities and deliverables in three phases:
Discovery: Market Analysis, Heuristic Analysis, User Research and Stakeholders Interviews
Ideation: Brainstorming, Workshop Facilitation, Download Findings, Development and Strategy
Design: Collaborative Iteration, User flows, Wifreframes and High Fidelity Prototypes
How could casa verbo aid to the hunger of 12k families?
As casa verbo were being born as a tech hub for social housing, the Pandemic hit. A call were made and our answer were a service that supported crucial presence among
+58%
Increase in satisfaction
-
Come up with a design solution and a strategy to simplify conversion and amplify user value.
Role: Strategy, Research and UX/UI
Company: Tecnogera and Páprica
Duration: 2 months -
I led activities and deliverables in three phases:
Discovery: Market Analysis, Heuristic Analysis, User Research and Stakeholders Interviews
Ideation: Brainstorming, Workshop Facilitation, Download Findings, Development and Strategy
Design: Collaborative Iteration, User flows, Wifreframes and High Fidelity Prototypes
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