Improving banco BV's digitalization by
teaming up Branding & UI
ROLEBrand Design
UI Design
Problem
My Role
SKILLSBranding
Research
User Flows
Prototyping
Web & Mobile
Team Collaboration
Design Workshop
Solidifying banco BV's presence among the largest banks in the Brazilian market, after its digitalization, was no small task. And when the opportunity to evolve the brand came up, the challenge wasn't clear.
Inconsistencies in UI, branding, design and accessibility patterns in the company digital assets were being reported by teams, compromising the user experience and brand value.
Our three months timeline required us team up by a digital mindset with solid expertise to test decisions and achieve impactful results that facilitated multiple teamworks, ensured digitalization and mirrored an evolved financial service to costumers and leads.
As UI Designer II
DELIVERABLESBrandbook
Component Libraries
Brand Assets
Market Research
High Fidelity Designs
Usability Test
Design
Development
Marketing
Business
Operations
-
Ensuring brand guidelines adherence across digital assets, contributing to the bank's digital transformation while maintaining visual consistency.
-
Collaborating in creating and maintaining a unified design system, focusing on Optimizing interface component’s consistency and accessibility standards across digital and other platforms.
-
Build repertoire to Identify pain points through various research methods to bring insights, and assist refining logos, UI components, brand architecture & brand assets.
-
Working desired to learn closely from and with others designers, development, product, and marketing teams to implement design solutions that aligned with both technical requirements and design standards.
As Brand Designer III
TEAM-
Ensuring brand guidelines adherence across digital assets, contributing to the bank's digital transformation while maintaining visual consistency.
-
Collaborating in creating and maintaining a unified design system, focusing on Optimizing interface component’s consistency and accessibility standards across digital and other platforms.
-
Build repertoire to identify pain points through various research methods to bring insights to assist on research, as well crafting logos, UI components, brand architecture & visual elements.
-
Working desired to learn closely from and with others designers, development, product, and marketing teams to implement design solutions that aligned with both technical requirements and design standards.
2023